My countdown to Paris is just starting to get interesting. I don’t know about you, but the lead up to any solo trip is part of the adventure. For me, the whole process of travel is addictive: It has been almost a decade since I took my first steps on the cobbled streets of Paris.…
I don’t know what it is about scones on a rainy day. Maybe it’s their British origins, where the grey drizzle makes you crave coziness. And what better way to be cosy and gaze outside than with a cup of tea and fresh oven baked scones? Today was one of those days. The world transformed…
Before you attempt to market a product or service it’s important to know your target audience inside and out. After all, there’s no point selling a product for retirees to a bunch of high school students. As a copywriter, I’m in the business of writing words that sell. So understanding my audience is crucial to…
Your website will be one of the most important marketing tools you’ll ever have for generating business. However, don’t fall into the adage “if you build it they will come…“ They won’t. So what do you need to do before you can begin generating new business online? Firstly, you’ll need to get your website designed and developed.…
As I’m sure you know, the success of any marketing campaign is dependent on the words you choose, i.e. the copy. Not only do the words represent your business, but they take readers on a journey, from just a reader to paying customer. Additionally, words are crucial in creating a great first impression for your…
