Before you attempt to market a product or service it’s important to know your target audience inside and out. After all, there’s no point selling a product for retirees to a bunch of high school students.
As a copywriter, I’m in the business of writing words that sell. So understanding my audience is crucial to creating effective and compelling pieces of copy.
Selling a product isn’t just about the features and benefits. It’s always about the customer – your target market – Who are they? What do they need? What do they want?
Most importantly, you need to understand why they’ll fork out their hard earned cash on your product or service.
So why do people buy? Here are the top 10 reasons:
1. Save Time
We all love to save time. It’s the reason why online shopping grew so rapidly – the need to go on a pilgrimage to the shops was replaced by the simple click of a button.
Similarly, a professional copywriter saves you time by not only creating effective and compelling copy for you, but also provides you with clean, fact checked copy in a short timeframe.
2. Save Money
How do you save money by spending money? Sales!
Have you ever fallen for the buy one get one free offer? 50% off? Double the value hence you’re saving money in the long term.
3. Make Money or Prevent Losing Money
We spend money to make money, it’s a simple formula. Whether it be buying a new outfit for a job interview or hiring a professional copywriter to increase the effectiveness of your marketing campaign, both help you on your money making journey.
How do you prevent losing money by spending it? Insurance is the most common example: from vehicles to home and contents insurance as well as travel and health insurance, we buy policies to protect us against financial hardship if the unexpected were to happen.
4. Avoid Effort
If you’re like me, then you’ve certainly opted to pay the minimal delivery fee rather than go instore to collect an online purchase – let alone go all the way to the shops to seek out exactly what you desire when you can comfortably do this from your own home.
This also applies in business, a professional copywriter provides you with clean, fact checked and compelling copy without the hassles of you having to slog over a keyboard as well as run your business at the same time!
5. To Attract Others
Gym memberships. Clothes. Make up. Cars. Gadgets. We spend large amounts of our making ourselves not just attractive to others but also accepted in society.
6. Be In Style
Do you continually update your smartphone to the latest iPhone or Samsung Galaxy? Heaven forbid we should be caught with an outdated device.
Gadgets not your thing? When skinny jeans flooded the streets did you go out and buy yourself a pair? Of course you did.
7. Protect The Family
We will spend whatever is needed to protect our families. From a secure front door, to life insurance, we want our families to be physically and financially safe.
8. Gain Praise/Recognition
Even the most humble person likes to get praise and recognition (even if they brush it off). Some people of course thrive on compliments more than others and will buy things just to receive praise from their peers.
9. To Be Unique
Human beings are competitive creatures, from the heavy spender who buys the first new Audi in the country to the student who dyes their hair pink on a journey of self-discovery, we not only like to be first, but also special in the pursuit to be unique in a world of same same but different.
10. To Feel Good About Themselves
Retail therapy is a common global practice and takes on all shapes and sizes. Whether it be a shopping spree for new clothes to make you feel good about your appearance, or comfort food to make you feel better all the way to that well-earned drink at the end of a stressful week, money is spent in order to make us feel good.
It’s crucial for your marketing campaign to sell on the basis of these reasons to buy.
The benefit of hiring a professional copywriter is that they possess a deep understanding of why people buy. This means that they will be able to tap into your target audience, uncover their reason to buy and create a compelling piece of copy to make them do just that!
To learn more about how the services of a professional copywriter can help you, feel free to contact me.